Content & Audience Manager

Job Opening: Content & Audience Manager at Amsterdam Music Harbour

The Content & Audience Manager is a crucial, high-impact role responsible for driving the digital growth and engagement of Warner Music Benelux and Spinnin’ Records artist rosters. As a client-facing role, the Manager translates high-level commercial and marketing objectives into actionable digital strategies. This position ideates and briefs global and local content strategies across all social media platforms (TikTok, Instagram, Snapchat, YouTube) into a broader social media team - to maximise artist visibility, fan acquisition and music consumption.

The Manager is the primary liaison between artist management, internal creative teams, marketing, A&R and the execution team (social media managers), ensuring alignment and maximising ROI across social campaigns.

Marketing Services | DSP & Socials 

Responsibilities

• Develop robust, data-informed social media strategies that align with artist release cycles and label commercial goals (eg. music consumption). 

• Strategise and execute initiatives to grow the digital footprint and fan base of artists and label properties across socials and owned channels.

• Own the strategic vision for the entire social presence of assigned artists, providing clear direction and priorities to the Social Media Managers in a 1:X structure. 

• Provide the "Why" and "What," setting the strategic framework and commercial context for the Social Media Managers. 

• Maintain a productive, structured workflow with a team of Social Media Managers, formalising strategy handoffs via detailed strategy briefs.

• Allocate resources and define the key performance indicators for all social campaigns. 

• Serve as the main point of contact for external stakeholders (artist management) and internal teams (A&R, Marketing, Creative). 

• Present strategy proposals and campaign performance reports, ensuring transparency and expectation management. 

• Approve the content calendars and creative direction developed by the Social Media Managers, ensuring brand integrity and strategic adherence. 

• Oversee and interpret comprehensive campaign performance results, focusing on commercial impact and strategic goal achievement. 

• Translate complex digital data and insights into actionable strategies and recommendations for artists, managers, and label executives.

• Provide high-level, actionable recommendations to artists/labels for strategic pivots and long-term brand optimisation. 

• Manage social media budgets and define target audience parameters. 

• Work closely with the paid media team to ensure organic content strategy and paid advertising efforts are fully aligned and amplify each other.

Key Requirements

• 4-5+ proven experience in digital marketing, social media management, CRM and audience development, ideally within the music, entertainment, or media industry.

• Deep, native understanding of all major social and streaming platforms, their analytics tools, and their evolving content ecosystems (especially short-form video).

• Strong organisational and project management skills, with the ability to manage multiple complex campaigns simultaneously under tight deadlines.

• Proven ability to work cross-functionally with A&R, Product Management, Marketing teams to ensure campaign and strategy alignment. 

• Highly creative marketer with the ability to balance innovative ideas with strategic, data-led execution. 

• Exceptional written and verbal communication skills; comfortable presenting strategies and insights to artists, management, and senior leadership.

• Exceptional client relationship management and communication skills.

• Expert knowledge of social media analytics tools and strong analytical capabilities to interpret performance data, translating it into clear, actionable insights for campaign optimization.

• Ability to work autonomously in a fast-paced environment, managing multiple artist profiles and campaigns simultaneously.

• Fluent, Dutch and English.

Interested?

We’re looking forward to getting to know you! If you are interested you can apply through the red button on this page.